AI tech firm icetana

icetana is a Perth-based AI software company that uses machine learning to identify unusual and potentially dangerous events captured on large-scale CCTV networks.

The needs of the tech firm were two-fold; looking to secure media coverage of a recently successful capital-raising round of funding and to improve their website SEO and Google rankings.

In seeking media attention, Stitch Communications worked with the internal PR team and executives to identify the key components of the story and clearly identify their goals and expectations from media outreach.

As a result of our strategic media outreach, both business and news channels requested interviews with multiple articles published.

Using the information we’d gained during the course of our media relations work, we were able to refine SEO meta descriptions and improve the search rankings for the icetana website, as evidenced by Google analytics.

Working with Stitch Communications saw icetana gain credibility in the media, build important networks and improve their digital visibility to gain more clients.

What we did:

• Media release

• Media outreach

• Informal media training

• SEO writing