Yass Soldiers Club

1 Sep

The Yass Soldiers Club is one of a number of similar clubs in the small rural town just outside Canberra.

Their website was outdated in its design and content, with users reporting their frustrations. The site needed a complete redesign with new copy that better suited the club’s target audience. Many of the site’s visitors were in the older demographic as well as those who were time-poor.

Stitch Communications focused the design around an easy to navigate site, highlighting their food offering, COVID related practices and club amenities. We took representative pictures to use across the site as another way to communicate the club’s broad service offering. We migrated the former site’s URL to the new platform, and managed all the technical aspects of domain hosting.

As the club elected to take over their site’s ongoing maintenance, we ensured the back-end that was easy for the club to edit and update. We also provided the initial training and on-going support as needed.

The end result was far more traffic and conversions via the site as well as an improved Google search presence.

What we did: